Qualitative research with potential dashboard users
The Pensions Dashboards Programme (PDP) commissioned Ipsos MORI to carry out a programme of qualitative research, to investigate the attitudes of potential dashboard users, their circumstances, behaviours and their views of the pensions dashboards concept. PDP will use these research findings to inform its development of the supporting infrastructure and data ecosystem.
The report focuses on insights from 110 qualitative interviews carried out during 2021. The sample covered the range of age groups comprising private pension owners and reflected the demographic, pension holding and pension engagement characteristics of potential pensions dashboards users.
The fieldwork looked to:
- explore the appeal of the pensions dashboards concept itself
- examine views on potential dashboard display contents
- understand attitudes to particular elements of the envisaged customer journey
- investigate high-level needs and tolerances for an initially incomplete service
This report follows on from the July 2021 phase one summary research report, which reported on initial fieldwork.
For associated research materials, please see the appendix to the Pensions Dashboards Programme qualitative research with potential dashboard users summary report.PDP qualitative summary report 2022